According to Spencer Powell from HubSpot, a lot of marketers think that they are doing the right thing when they check all the boxes, to what an inbound strategist should do.
Posting on social media, adopting a SEO strategy, blogging on a daily basis – all done without generating leads!
Understanding that your bread and butter is at stake, we have painstakingly outlined how YOU can turn that around within the time frame of 24 hours.
A good deal isn’t it? So pay attention.
- Identifying your strategy
What is your strategy? Have you fully understood what is expected of you? Set a worthy goal that suits the effort that you put into it.
Set realistically worthy goals such as generating 10 leads per month for you sales team, and work on a plan of action to achieve your goal.
- Define a ‘quality lead’
Once you have set your target call, the time has come for you to define what makes a ‘quality lead’ – leads that will guarantee big business for your company.
A quality lead can be defined by many things – say a promise to hear a sales pitch or a submission of a phone number for further engagement can be defined as a type of quality lead.
Identifying your quality lead can be done in two steps:
- Nailing down your target market – housewives in Malaysia with their husband’s income between 50,000 to 100,000 annually.
- Establishing a quality lead with your sales team – in this case 10 phone numbers for further engagement a week.
- Identify where your audience are online
Once you have identified your strategy and what your ‘quality leads’ are, spot them and identify which watering hole they frequent online.
Look at social media (comment’s section/shares), blogs, websites and forums, make a list of where they are, which page they land and interact.
Once you have identified and made a list off where they are, you have already narrowed the web and identified ideal patches where more effort and time can be spent.
- Listen for Pains, Problems and Questions
Listen to the problems your target audience are expressing. Identify a way to ensure that as service providers you are singing to your audience’s tune.
From here you are able to get out of your silo and truly see different discussion questions, comments, blogs or frustrations.
Identify trends by surfing your target audience’s list and where they are. Dedicate time to do research and identify what they really need.
- Create a Content Calender
Develop effective ways to communicate your approach to help your audience deal with their problems like creating an e-book like this one, or brainstorm effective blog titles.
Help them by giving detailed information based on your overview. Identify how many blogposts are need to help get that message across.
Experiment on the best strategy to help spread the message across. Adjust according to how close you are to achieve your goal.
- Create Promotion Plans
Once you spent time writing, editing, find captivating images and placing relevant call to action, the time has now come to drive people to your content.
Be it pull or push, at the end of the day, it goes back to your original target in the above – 10 contact numbers a week.
Carry out you promotional plan by attempting to share your views be it via the comments section on social media, on other websites and blogs.
And now since you have a full understanding where you clients are, you can begin promotion by
- Creating a discussion in your post with a burning question to match.
- Share your article using hashtags, and schedule 10-20 consistent tweets over the next 30 days.
- Jump into the discussion by adding value and pushing your blog post as a reference point.
- Start sending personal emails to prospecting businesses by attaching link to articles via personal emails.
- Send email to current leads and share YOUR article.
In total, understanding what you need to do is dependent on how much time you are willing to invest on research before churning content for the masses. And guess what, all this can be done in less than 24 hours.
Make the change, TODAY!
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